Lamar - Alliance Annual Report October 1, 2008


ALLIANCE ANNUAL REPORT
Occupational Safety and Health Administration (OSHA) and
Lamar Outdoor Advertising (Lamar)
October 1, 2008


  1. Alliance Background

    Date Signed

    September 19, 2007

    Overview

    The OSHA and Lamar Alliance provides Lamar employees and others in the outdoor advertising industry with information, guidance, and access to training resources that will help them protect employees' health and safety, particularly in reducing and preventing exposure to falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.

    Implementation Team Members

    OSHA:

    Kevin Clarke
    Program Manager Alliance/Partnership, Boston, Massachusetts Regional Office
    Sandra Khan
    Safety and Occupational Health Specialist, Office of Outreach Services and Alliances (OOSA), Directorate of Cooperative and State Programs (DCSP)
    Robert Kowalski
    Area Director, Bridgeport Area Office
    Stephanie Nee
    Team Leader, Boston, Massachusetts Regional Office

    LAMAR:

    Paul Gagnon
    Corporate Safety Director
    Bruce Higdon
    Consultant
    Chuck Wigger
    Assistant Corporate Safety Director

    Evaluation Period

    September 19, 2010 - September 18, 2011

  2. Implementation Team Meetings

    December 12, 2007
    Kick-off Implementation Team meeting
    April 4, 2008
    Implementation Team meeting
    June 24, 2008
    Drug-Free Work Week Planning meeting
    September 16, 2008
    Implementation Team meeting

    In addition to these formal meetings, the Alliance coordinators from both groups maintained regular contact throughout the reporting period to monitor the Alliance's progress and results.

  3. Results

    1. Events and Products

      Training and Education Goal

      • Work with OSHA to provide expertise in developing training and education programs for Lamar employees regarding falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts, and to provide expertise in communicating such information to others in the outdoor advertising industry.

        Events

        Northeast Region Outdoor Advertising Training Seminar, April 8, 2008, Bridgeport, Connecticut

        On April 8, 2008, Leona May, Compliance Assistance Specialist, Region I, Bridgeport, Connecticut Area Office, USDOL-OSHA, provided training for 24 attendees entitled, "Safe Driving and Heat Stress."

        Northeast Region Outdoor Advertising Training Seminar, September 8, 2008, Bridgeport, Connecticut

        On September 8, 2008, Leona May, Compliance Assistance Specialist, Region I, Bridgeport, Connecticut Area Office, USDOL-OSHA, provided training for 24 attendees entitled, "Personal Protective Equipment and the Selection and Use of Hand and Power Tools."

        Outreach and Communication Goals

      • Work with OSHA to provide expertise in developing information on the recognition and prevention of workplace hazards, and to provide expertise in developing ways of communicating such information (e.g., print and electronic assistance tools and OSHA's and Lamar's Web sites) to employers and employees in the industry.

        Products

        OSHA and Lamar Alliance Web page

        OSHA created and maintains an OSHA and Lamar Alliance Web page that is posted on the Agency Web site. The page includes the OSHA and Lamar Alliance agreement news releases, photos, and activities and events.

        Print and Electronic Media

        Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including Market Watch and OSHA QuickTakes. For more information on the articles, please see the Alliance Program Reach table in this report.

      • Share information among OSHA personnel and industry safety and health professionals regarding Lamar's best practices or effective approaches and publicize the results through outreach by Lamar and through OSHA- or Lamar-developed materials, training programs, workshops, seminars, and lectures (or any other applicable media, such as Lamar billboards).

        Events

        Occupational Safety and Health State Plan Association (OSHSPA) and OSHA Spring 2008 Meeting, Burlington, Vermont

        On June 18, 2008, Marthe Kent, Regional Administrator, Region I, USDOL-OSHA; and Chuck Wigger, Assistant Corporate Safety Director, Lamar Outdoor Advertising; presented an overview of the OSHA and Lamar Alliance at the OSHSPA/OSHA Spring 2008 meeting in Burlington, Vermont.

      • Promote and encourage Lamar's participation in OSHA's cooperative programs, such as Compliance Assistance, the Voluntary Protection Programs, the On-site Consultation Program, and its Safety and Health Achievement Recognition Program.

        During this reporting period, OSHA and Lamar did not work on projects to address this goal.

      • Work with other Alliance participants on projects to address safety and health issues in the outdoor advertising industry including falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.

        Products

        National Work Zone Safety Awareness Week (NWZAW), April 7-11, 2008

        Lamar, along with several other Alliance Program participants, supported and promoted the National Work Zone Safety Awareness Week, April 7-11, 2008. The week is sponsored by the Federal Highway Administration and is held annually to bring national attention to motorist and worker safety and mobility issues in work zones. Through the OSHA and Lamar Alliance, Lamar advertised the Week on billboards throughout the U.S. More than 300,000 people a day viewed these billboards during the 2008 NWZAW

        This support lead Lamar, through the OSHA and Lamar Alliance, to create and place work zone safety messages on billboards throughout Alabama and Mississippi. Lamar donated the billboards because of the increase in workers exposed to struck-by hazards after Hurricane Katrina. The billboards will remain active until all post-Katrina rebuilding is complete.

    2. Executive Summary

      During the first year of their Alliance, OSHA and Lamar worked together through the Alliance Program to promote the OSHA and Lamar Alliance and to reduce and prevent exposure to fall, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts. For example:

      • Lamar supported and promoted the 2008 National Work Zone Safety Awareness Week, April 7-11, 2008, by advertising information about the Week on Lamar billboards throughout the United States. More than 300,000 people a day viewed these billboards during the 2008 National Work Zone Awareness Week. In addition, Lamar also created and placed work zone safety messages on billboards across Alabama and Mississippi.
      • Leona May provided training on "Safe Driving and Heat Stress" and "Personal Protective Equipment and the Selection and Use of Hand and Power Tools" on April 8, 2008 and September 8, 2008, respectively.
      • Marthe Kent, Regional Administrator, Region I, USDOL-OSHA; and Chuck Wigger, Assistant Corporate Safety Director, Lamar Outdoor Advertising gave a presentation about the OSHA and Lamar Alliance on June 18, 2008, at the OSHSPA/OSHA Spring 2008 meeting in Burlington, Vermont.
      • OSHA created and maintains an OSHA and Lamar Alliance Web page that is posted on the Agency Web site. The page includes the OSHA and Lamar Alliance agreement, news releases, photos, and activities and events.
      • Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including Market Watch and OSHA QuickTakes.
    3. Alliance Program Reach

      Type of Activity
      (Conference, Training, Print and Electronic Distribution, etc.)

      Number of Individuals
      Reached or Trained

      OSHA and Lamar Alliance Web page on the OSHA Web site

      3,287

      September 19, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising
      OSHA News Release

      69 News Services

      September 19, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising
      Market Watch

      Data Not Available

      September 19, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising
      Compliance Home

      Data Not Available

      September 20, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising
      Safety Online

      Data Not Available

      September 20, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising Provides Information to Employees in Outdoor Advertising Industry
      News Week 25

      Data Not Available

      September 20, 2007: State Firms Sign Workplace Safety Agreements
      News Times Live

      Data Not Available

      September 20, 2007: OSHA Announces New National Alliance with Lamar Outdoor Advertising
      33 News

      Data Not Available

      September 24, 2007: OSHA Forms Alliance with Lamar Outdoor Advertising
      ThomasNet – Industrial NewsRoom

      Data Not Available

      September 25, 2007: OSHA Forms Alliance with Lamar Outdoor Advertising
      Construction Digest

      Data Not Available

      September 2007: OSHA Announces New National Alliance With Lamar Outdoor Advertising
      US Newswire

      Data Not Available

      October 1, 2007: Alliance Program Update
      OSHA QuickTakes

      Data Not Available

      April 8, 2008: Northeast Region Outdoor Advertising Training Seminar, Bridgeport, Connecticut
      Speaker: Leona May, Compliance Assistance Specialist, Region I,
      Bridgeport, Connecticut Area Office, USDOL-OSHA

      24

      April 7-11, 2008: National Work Zone Safety Awareness Week

      300,000

      September 8, 2008: Northeast Region Outdoor Advertising Training Seminar, Bridgeport, Connecticut
      Speaker: Leona May, Compliance Assistance Specialist, Region I,
      Bridgeport, Connecticut Area Office, USDOL-OSHA

      24

      Total

      402,285

  4. Upcoming Milestones

    During the upcoming year, OSHA and Lamar will continue to provide training, speak and exhibit at conferences and seminars and develop compliance assistance tools and resources. For example, the Alliance will:

    • Provide training at the Northeast Region Outdoor Advertising Training Seminars.
    • Provide speakers or exhibit at the 2009 Outdoor Advertising Association of America Operations Conference and Trade Show.
    • Support and promote the National Work Zone Safety Awareness Week, April 6-10, 2009.
    • Support and promote the 2009 North American Occupational Safety and Health Week, May 3-9, 2009.
    • Support and promote the 2009 Drug-Free Work Week, October 19-25, 2009.
    • Begin to serve on the editorial boards for several of the 120 OSHA eTools and Safety and Health Topics pages.
    • Develop an Outdoor Advertising Safety and Health Training presentation for OSHA Compliance Officers.

Report prepared by: Sandra Khan, Safety and Occupational Health Specialist, Office of Outreach Services and Alliances, October 1, 2008.