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ALLIANCE REPORT

The Occupational Safety and Health Administration (OSHA)
and Lamar Outdoor Advertising (Lamar)

March 31, 2017


  1. Alliance Background

    1. Date Signed

      September 19, 2007

    2. Dates Renewed

      October 12, 2012
      December 1, 2015

      Evaluation Period

      September 19, 2015 – September 18, 2016

    3. Overview

      The OSHA and Lamar Outdoor Advertising Alliance focuses on providing the general public and others with information, guidance, and access to training resources that will help protect the health and safety of workers, as well as promote a better understanding of worker rights and the responsibilities of employers under the Occupational Safety and Health Act. Through the Alliance, the organizations will continue to support OSHA's safety and health initiatives and national outreach campaigns, including campaigns focusing on prevention of heat illness in outdoor workers, and the prevention of falls in construction.

  2. Implementation Team Meetings

    • November 28, 2015
    • April 6, 2016
    • August 17, 2016

    In addition to these formal meetings, the Alliance coordinators from both groups maintained regular contact throughout the evaluation period to monitor the Alliance's progress and results.

  3. Results

    The following table summarizes the Alliance's activities in support of the goals in the Alliance agreements for the evaluation period of this report.

    Outreach and Communication: Share information on OSHA's National Emphasis Programs, National Outreach Campaigns, Regulatory Agenda, and occupational safety and health laws and standards, including the rights and responsibilities of workers and employers.

    Activity Type

    Activity Name/Summary

    OSHA Areas of Emphasis Supported

    Number Reached

    Dissemination

    OSHA’s Prevention of Falls Campaign
    Lamar supported the Agency's 2016 national outreach campaign focusing on the prevention of falls in construction.

    • Lamar promoted the campaign on its Website and in publications, and helped to disseminate safety and health outreach materials to its members, workers, and employers.
    • Lamar donated more than 100 national billboards (including digital billboards) in more than 10 states (including KY) and in more than 20 cities.
    • Lamar's 160 offices conducted safety and health stand-downs during the 2016 National Safety Stand Down Week.

    Construction/ Hispanic/ Latino Workers

    5,400,000

    Dissemination

    OSHA’s Prevention of Heat Illness in Outdoor Workers
    Lamar supported the Agency's 2016 national outreach initiative focusing on the prevention of heat illness in outdoor workers.

    • Lamar promoted the campaign on its Website and in publications, and helped to disseminate safety and health outreach materials to its members, workers and employers.
    • Lamar donated more than 30 billboards in more than 10 states and in more than 20 cities.

    Heat/ Construction/ Hispanic/ Latino Workers

    2,500,000

    Dissemination

    OSHA and Lamar Alliance Webpage
    OSHA maintained and updated the OSHA and Lamar Alliance Webpage that is posted on the agency's Website with information, including links to Alliance agreements and products developed through the program.

     

    5,110

    Dissemination

    Lamar and OSHA Alliance Webpage
    Lamar maintained and updated the Lamar and OSHA Alliance Webpage that is posted on the organization's Website with information, including links to Alliance agreements and products, and to safety and health resources such as OSHA's webpage focusing on the prevention of falls in construction.

     

    9,125

    Outreach and Communication: Work with other Alliance participants on specific issues and products and projects such as construction safety, temporary worker protection, and any other issues that are addressed and developed through the Alliance Program (e.g., participation in the OSHA Alliance Program Construction Roundtable).

    Event

    OSHA Alliance Program Construction Roundtable
    A Lamar representative participated in the OSHA Alliance Program Construction Roundtable bi-yearly meetings at the Department of Labor. During the meetings, the participants received updates from OSHA, NIOSH, and other Roundtable attendees. The Roundtable also developed products, identified projects, and disseminated outreach and compliance assistance resources in an effort to better protect the safety and health of workers in the construction industry. Meeting dates:

    • March 24, 2016
    • September 15, 2016

    Construction/ Fall Prevention/ Hispanic/ Latino Workers

    70

    Event

    National Roadway Work Zone Awareness Week
    Lamar supported 2016 National Work Zone Awareness Week, a day when companies were asked to stop work and conduct safety training to raise workers' awareness of work site hazards.

    • Lamar donated numerous campaign billboards within Georgia.
    • Lamar also participated in the Georgia Roadway Alliance Stand Down on March 20, 2016. The stand-down, included workers in 278 Georgia work zones from 33 companies.

    Transportation; Hispanic/ Latino

    6,000

     

    TOTAL

     

     

    7, 920,305

  4. Upcoming Milestones

    In the upcoming year, OSHA and Lamar plan to undertake several additional projects through the Alliance to provide Lamar's members, the general public, and others with information, guidance, and access to training resources that will help protect the health and safety of workers, as well as promote a better understanding of worker rights and the responsibilities of employers under the Occupational Safety and Health Act. For example, Lamar will donate national billboard space for the OSHA national outreach campaigns focusing on the prevention of heat illness in outdoor workers and the prevention of falls in construction, including support for National Safety Stand-Down-Week, May 2-6, 2017. Lamar will also be a partner/sponsor for OSHA's 2017 Safe and Sound Campaign. Lamar will continue to update and maintain the Lamar and OSHA Alliance Webpage that is posted on the organization's Website with information, including links to Alliance agreements and products, and to safety and health resources, such as OSHA's Webpage focusing on the prevention of falls in construction. Lastly, Lamar will continue to participate in the OSHA Alliance Program Construction Roundtable, which is held twice a year at the U.S. Department of Labor.

Report prepared by: Todd Briggs, Program Analyst, Office of Outreach Services and Alliances, March 31, 2017.

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