Alliance -- An OSHA Cooperative Program<< Lamar Outdoor Advertising (Lamar)


  1. Alliance Background

    Date Signed

    September 19, 2007

    Overview

    The OSHA and Lamar Alliance provides Lamar employees and others in the outdoor advertising industry with information, guidance, and access to training resources that will help them protect employees' health and safety, particularly in reducing and preventing exposure to falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.

    Implementation Team Members

    OSHA:
     
    Robert Kowalski
    *Bill Willson
    Area Director, Bridgeport Area Office, Region I
    Program Analyst, Office of Outreach Services and Alliances (OOSA), Directorate of Cooperative and State Programs (DCSP)

    LAMAR

    Bruce Higdon
    Matt Polwing
    Chuck Wigger
    Steve Wilson
    Consultant
    Crew Member
    Corporate Safety Director
    Crew Member

    *Bill Willson became the Alliance Implementation Team Coordinator beginning January 1, 2011.

    Evaluation Period

    September 19, 2010 September 18, 2011

  2. Implementation Team Meetings

  3. October 5, 2010
    January 24, 2011
    May 5, 2011

    Implementation Team meeting
    Implementation Team meeting
    Implementation Team meeting

    In addition to these formal meetings, the Alliance coordinators from both groups maintained regular contact throughout the reporting period to monitor the Alliances progress and results.

  4. Results

    1. Events and Products

      Training and Education Goal

      • Work with OSHA to provide expertise in developing training and education programs for Lamar employees regarding falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts, and to provide expertise in communicating such information to others in the outdoor advertising industry.

        No projects related to this goal were completed during the reporting period.
      Outreach and Communication Goals

      • Work with OSHA to provide expertise in developing information on the recognition and prevention of workplace hazards, and to provide expertise in developing ways of communicating such information (e.g., print and electronic assistance tools and OSHA's and Lamar's Web sites) to employers and employees in the industry.
      • OSHA and Lamar Alliance Web Page

        OSHA created and maintains an OSHA and Lamar Alliance Web page that is posted on the Agency Web site. The page includes the OSHA and Lamar Alliance agreement, news releases, photos, and activities and events.

        Print and Electronic Media

        Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including Utility Contractor, Construction Equipment Guide-News and Construction Accidents. For more information on the articles, please see the Alliance Program Reach table in this report.

      • Share information among OSHA personnel and industry safety and health professionals regarding Lamar's best practices or effective approaches and publicize the results through outreach by Lamar and through OSHA- or Lamar-developed materials, training programs, workshops, seminars, and lectures (or any other applicable media, such as Lamar billboards).
      • National Safety Council - Texting While Driving Campaign

        Lamar joined with the National Safety Council (NSC), an Alliance Program participant, to support NSCs Texting While Driving Campaign. The Campaign is directed towards informing the public of the dangers associated with talking or texting while driving. Lamar donated 60 billboards to assist NSC in getting information out about the dangers of distracted driving. The promotional efforts on the part of Lamar are ongoing.

        • Promote and encourage Lamar's participation in OSHA's cooperative programs, such as Compliance Assistance, the Voluntary Protection Programs, the On-site Consultation Program, and its Safety and Health Achievement Recognition Program.
        Alliance Agreements

        North Carolina Department of Labor Department and Lamar Outdoor Advertising Alliance November 2008


        Through the NCDOL and Lamar Alliance the groups work together to provide free safety classes on various safety and health topics such as 10 hour classes and the crane standard. Lamar shares safety and health information with the North Carolina plants and sent one plant to a 10 hour class offered by NCDOL. In addition, through the Alliance Lamar provides free-of-charge billboard space to support and promote safety and health initiatives such as crane safety and heat stress/illness prevention. Billboard *exposure included:

        • Durham, NC - 549,796
        • Havelock, NC - 1,309,800
        • La Grange, NC - 1,260,146
        • Rocky Mount, NC (1) - 2,036,396
        • Rocky Mount, NC (2) - 551,514
        • Rocky Mount, NC (3) - 271,935
        • Selma, NC - 1,258,848
        • Wilmington, NC - 760,375
        *Data compiled using the Traffic Audit Bureau for Media Measurement and Daily Effective Count.

        U.S. Department of Labor Department, Bridgeport Area Office and Lamar (Bridgeport) Outdoor Advertising Alliance Signed April 8, 2003; renewed December 9, 2007

        OSHA and "Lamar Bridgeport" are continuing to use the Alliance as a means to provide their collective expertise fostering a culture of prevention while sharing best practices and technical knowledge.

        U.S. Department of Labor Department, Georgia Struck-By Alliance Signed December 5, 2006

        Through the Georgia Struck-by Alliance the members work together providing their expertise developing training and education programs for employers and employees regarding struck-by hazards and other work zone issues, and providing expertise in communicating such information to employers and employees in the construction industry. In addition, the Alliance members work together to delivering or arranging for the delivery of work zone safety and struck- by training courses. As part of this Alliance Lamar provides free-of-charge billboard space to promote the Alliances activities and agency initiatives such as the Georgia Safety Stand Down on Heat Illnesses - August 3, 2011. The goal of the Stand Down was to prevent heat illness in outdoor workers.

        U.S. Department of Labor Department, Alabama Struck-By Alliance Signed April 6, 2003; renewed March 11, 2005

        Through the Alabama Struck by Hazards Alliance the Alliance members use their collective expertise to help foster a culture of prevention while sharing best practices and technical knowledge. The Alliance focuses on reducing and preventing exposure to Struck By and other hazards encountered by the employees in their work zones.

        • Work with other Alliance participants on projects to address safety and health issues in the outdoor advertising industry including falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.
        National Work Zone Safety Awareness Week, April 4-8, 2011

        Lamar and a number of other Alliance Program participants supported and promoted the National Work Zone Safety Awareness Week, April 4-8, 2011. Lamar provided free-of-charge billboard space promoting the Week heavily in Georgia, including the following billboard *exposure:

        • Augusta, GA - 14,716,435
        • Brunswick, GA (1) - 7,806,985
        • Brunswick, GA (2) - 4,425,540
        • Atlanta, GA (1) - 20,134,680
        • Atlanta, GA (2) - 11,800,800
        • Atlanta, GA (3)1- 6,750,000

        2011 North American Occupational Safety and Health (NAOSH) Week, May 1-7, 2011, Washington, DC.

        Lamar and a number of other Alliance Program participants supported 2011 NAOSH Week. Sponsored annually by the American Society of Safety Engineers (ASSE), an Alliance Program participant, and the Canadian Society of Safety Engineering, the Week focuses on the importance of preventing injuries and illnesses in the workplace. The theme for 2011 was "Celebrating a Century of Safety." To help support the week, Lamar provided no cost billboards in several states to promote the 2011 NAOSH Week. In addition, Lamar posted the 2011 winning posters of ASSE Safety on the Job posters on billboards in the participants hometowns *including:

        • Conyers, GA - 199,201
        • Effort, PA - 110,700
        • Greenwich, NY - 73,728
        • Madison, AL - 721,000
        • Millersville, PA - 557,091
        • Strasburg, VA - 121,772
        • Trafford, PA - 219,699
        • Winchester, VA - 111,076

    2. Executive Summary
    3. During the last year of their Alliance, OSHA and Lamar worked together through the Alliance Program to promote the OSHA and Lamar Alliance and to reduce and prevent exposure to fall, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts. For example:

      • Through the National Alliance and other Regional and State Alliances Lamar has reached over 75 million motorist with information about initiatives such as:
         
        • Heat Illness Prevention
        • Distracted Driving
        • 2011 NAOSH Week
        • Struck-by Standowns
        • Safety and Health Training
      • Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including the Georgia Associated General Contractors, Daily Fleet and ISSAlert newsletters.
         
      • OSHA maintains an OSHA and Lamar Alliance Web page that is posted on the Agency Web site. The page includes the OSHA and Lamar Alliance agreement, news releases, photos, and activities and events.

    4. Alliance Program Reach
    5. Type of Activity
      (Conference, Training, Print and Electronic Distribution, etc.)

      Number of Individuals
      Reached or Trained

      OSHA and Lamar Alliance Web page on the OSHA Web site

      2,328

      November 8, 2010: Safety Stand-down at Georgia Construction
      Sites on Tuesday, November 9
      Environmental Resource Center

      Data Not Available

      November 9, 2010: Georgia Highway Work Zone Safety Stand Down (billboards)

      TBD

      November 15, 2010: OSHA Holds 'Stand-Down' to Prevent
      Georgia Construction Accidents
      Construction Accidents

      Data Not Available

      December 29, 2010: GUCA Participates in OSHA’s Work Zone
      Safety Day
      Construction Equipment Guide News

      Data Not Available

      January 2011: Georgia Utility Contractors Association Focuses on Work Zone Safety
      Utility Contractor

      Data Not Available

      April 4-8, 2011: National Work Zone Safety Awareness Week
      Billboard Exposure – Atlanta, GA

      38,685,480

      April 4-8, 2011: National Work Zone Safety Awareness Week
      Billboard Exposure – Augusta, GA

      14,716,435

      April 4-8, 2011: National Work Zone Safety Awareness Week
      Billboard Exposure – Brunswick, GA

      12,232,525

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Conyers, GA

      199,201

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Effort, PA

      110,700

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Greenwich, NY

      73,728

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Madison, AL

      721,000

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Millersville, PA

      557,091

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Strasburg, VA

      121,772

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Trafford, PA

      219,699

      May 1-7, 2011: 2011 NAOSH Week
      Billboard Exposure - Winchester, VA 111,076

      111,076

      November 29, 2011: GUCA Participates in OSHA’s Work Zone
      Safety Day
      Construction Equipment Guide - News

      Data Not Available

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - Durham, NC

      1,309,800

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - Havelock, NC

      300,000

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - La Grange, NC

      1,260,146

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - Rocky Mount, NC (1)

      2,036,396

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - *Rocky Mount, NC (2)

      551,514

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - *Rocky Mount, NC (3)

      271,935

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - *Selma, NC

      1,258,848

      2010-2011: Partners in Safety NCDOL and Lamar (various safety and health initiatives)
      Billboard Exposure - *Wilmington, NC

      760,375

      Total

      *75,500,049


  5. Upcoming Milestones

    During the upcoming year, OSHA and Lamar will continue to speak and exhibit at conferences and seminars, provide training and develop compliance assistance tools and resources. For example, the Alliance will:

    • Support and promote the National Work Zone Safety Awareness Week, April 23-27, 2012.
       
    • Support and promote the 2012 North American Occupational Safety and Health Week, May 6-12, 2012.
       
    • Support National, Regional and State safety and health initiatives such as:
       
      • Heat Illness Prevention
      • Distracted Driving
      • Struck-by
      • Safety Training
    • Develop a Fall Protection Fact Sheet.
       
    • Develop an Outdoor Advertising Best Practices Seminar for OSHA staff.
       
    • Develop a Lamar and OSHA Alliance Web page on the Lamar Web site.
       
    • Lastly, OSHA and Lamar will work to renew the Alliance.
       
    Report prepared by: Bill Willson, Program Analyst, Office of Outreach Services and Alliances, December 21, 2011.