Alliance -- An OSHA Cooperative Program<< Lamar Outdoor Advertising (Lamar)


  1. Alliance Background

    Date Signed

    September 19, 2007

    Overview

    The OSHA and Lamar Alliance provides Lamar employees and others in the outdoor advertising industry with information, guidance, and access to training resources that will help them protect employees' health and safety, particularly in reducing and preventing exposure to falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.

    Implementation Team Members

    OSHA:
     
    *Kevin Clarke
    *Sandra Khan

    Robert Kowalski
    *Eric Lahaie
    Stephen Nee
    Program Manager Alliance/Partnership, Boston, Massachusetts Regional Office
    Safety and Occupational Health Specialist, Office of Outreach Services and Alliances, Directorate of Cooperative and State Programs (DCSP)
    Area Director, Bridgeport Area Office, Region I
    Team Leader, Office of Outreach Services and Alliances Directorate of Cooperative and State Programs
    Team Leader, Boston, Massachusetts Regional Office

    LAMAR

    Bruce Higdon
    Chuck Wigger
    Consultant
    Corporate Safety Director

    *Sandy Kahn served as the Alliance Implementation Team Coordinator until August 2010.
    * Eric Lahaie is serving as the current Alliance Implementation Team Coordinator

    Evaluation Period

    September 19, 2009 September 18, 2010

  2. Implementation Team Meetings

  3. March 4, 2010
    May 20, 2010

    Implementation Team meeting
    Implementation Team meeting

    In addition to these formal meetings, the Alliance coordinators from both groups maintained regular contact throughout the reporting period to monitor the Alliances progress and results.

  4. Results

    1. Events and Products

      Training and Education Goal

      • Work with OSHA to provide expertise in developing training and education programs for Lamar employees regarding falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts, and to provide expertise in communicating such information to others in the outdoor advertising industry.

        No projects related to this goal were completed during the reporting period.
      Outreach and Communication Goals

      • Work with OSHA to provide expertise in developing information on the recognition and prevention of workplace hazards, and to provide expertise in developing ways of communicating such information (e.g., print and electronic assistance tools and OSHA's and Lamar's Web sites) to employers and employees in the industry.

      • OSHA and Lamar Alliance Web Page

        OSHA created and maintains an OSHA and Lamar Alliance Web page that is posted on the Agencys Web site. The page includes the OSHA and Lamar Alliance agreement news releases, photos, and activities and events.

        Print and Electronic Media

        Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including Georgia Associated General Contractors, Fleet Daily and ISSAlert newsletters. For more information on the articles, please see the Alliance Program Reach table in this report.

      • Share information among OSHA personnel and industry safety and health professionals regarding Lamar's best practices or effective approaches and publicize the results through outreach by Lamar and through OSHA- or Lamar-developed materials, training programs, workshops, seminars, and lectures (or any other applicable media, such as Lamar billboards).

      • National Safety Council - Texting While Driving Campaign

        Lamar joined with the National Safety Council (NSC), an Alliance Program participant, to support NSCs Texting While Driving Campaign. The Campaign is directed towards informing the public of the dangers associated with talking or texting while driving. Lamar donated 60 billboards to assist NSC in getting information about the dangers of distracted driving.

        North Carolina Department of Labor - Safety and Health Information

        Lamar donated four billboards to North Carolina Department of Labor (NCDOL) to promote safety and health information available on topics such as:
        • Crane Standard
        • Free Class Schedule
        • Free Labor Law Posters
      • Promote and encourage Lamar's participation in OSHA's cooperative programs, such as Compliance Assistance, the Voluntary Protection Programs, the On-site Consultation Program, and its Safety and Health Achievement Recognition Program.

      Alliance Agreements

      North Carolina Department of Labor Department and Lamar Outdoor Advertising Alliance November 2008


      Through the NCDOL and Lamar Alliance, the groups work together to provide free safety classes on various safety and health topics such as 10 hour classes and the crane standard. Lamar shares safety and health information with the North Carolina plants and sent one plant to a 10 hour class offered by NCDOL. Under the agreement, the NCDOL. In addition, through the Alliance Lamar provides free-of-charge billboard space to support and promote safety and health initiatives such as crane safety and heat stress/illness prevention.

      U.S. Department of Labor Department, Bridgeport Area Office and Lamar Outdoor Advertising Alliance Signed April 8, 2003; renewed December 9, 2007

      OSHA and "Lamar Bridgeport" are continuing to use the Alliance as a means to provide their collective expertise fostering a culture of prevention while sharing best practices and technical knowledge.

      U.S. Department of Labor Department, Georgia Struck-By Alliance Signed December 5, 2006

      Through the Georgia Struck-by Alliance the members work together providing their expertise developing training and education programs for employers and employees regarding struck-by hazards and other work zone issues, and providing expertise in communicating such information to employers and employees in the construction industry. In addition, the Alliance members work together to delivering or arranging for the delivery of work zone safety and struck- by training courses. As part of this Alliance Lamar provides free-of-charge billboard space to promote the Alliances activities and agency initiatives such as the Georgia Safety Stand Down.

      U.S. Department of Labor Department, Alabama Struck-By Alliance Signed April 6, 2003; renewed March 11, 2005

      Through the Alabama Struck by Hazards Alliance the Alliance members use their collective expertise to help foster a culture of prevention while sharing best practices and technical knowledge. The Alliance focuses on reducing and preventing exposure to Struck By and other hazards encountered by the employees in their work zones.

      • Work with other Alliance participants on projects to address safety and health issues in the outdoor advertising industry including falls, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts.
      Drug-Free Work Week, October 20-26, 2008

      Lamar joined with a number of other Alliance Program participants to support 2009 Drug-Free Work Week. Drug-Free Work Week is sponsored annually by the U.S. Department of Labors Working Partners for an Alcohol-and Drug-Free Workplace Program. The Week focuses on educating employers, employees, and the public about the importance of being drug-free as an essential component of a safe and healthful workplace. In support of the week, Lamar provided 176 billboards nationwide to promote the Week.

      2009 Georgia Highway Work Zone Safety Stand Down, November 4, 2009

      Lamar supported and promoted the 2009 Georgia Highway Work Zone Safety Stand Down, November 4, 2009. The goal of the Stand Down was to prevent highway construction and utility worker fatalities and serious injuries at work zone and construction sites; educate exposed workers about highway work zone workplace safety and health; and strengthen public knowledge on highway and work zone hazards. The week was sponsored by a number of groups including the Federal Highway Administration, Georgia Division, 3M and OSHA.

      This support led Lamar, through the OSHA and Lamar Alliance and the Georgia Struck-by Hazards Alliance, to create and place work zone safety messages on billboards throughout Georgia and Florida. In addition, Lamar had all 16 regional plants participate in the stand down on November 4th, 2009.

      2010 North American Occupational Safety and Health (NAOSH) Week, May 2-8, 2010

      Lamar and a number of other Alliance Program participants supported 2010 NAOSH Week, Mission NAOSH 2010: Safe Workplaces. Sponsored annually by the American Society of Safety Engineers, an Alliance Program participant, and the Canadian Society of Safety Engineering, the Week focuses on the importance of preventing injuries and illnesses in the workplace. To help support the week, Lamar provided no cost billboards in several states to promote the 2010 NAOSH Week. In addition, Lamar posted the 2010 winning posters of ASSE Safety on the Job posters on billboards in the participants hometowns.

    2. Executive Summary
    3. During the last year of their Alliance, OSHA and Lamar worked together through the Alliance Program to promote the OSHA and Lamar Alliance and to reduce and prevent exposure to fall, electrical, struck-by and trenching hazards, as well as hazards related to the operation of aerial lifts. For example:

      • Lamar supported the 2009 Drug-Free Work Week, the Work Zone Safety Stand Down, and the 2010 NAOSH Week and promoted the events on billboards throughout the United States.
         
      • Articles about the OSHA and Lamar Alliance have appeared in a number of printed and online publications, including the Georgia Associated General Contractors, Daily Fleet and ISSAlert newsletters.
         
      • OSHA maintains an OSHA and Lamar Alliance Web page that is posted on the Agency Web site. The page includes the OSHA and Lamar Alliance agreement, news releases, photos, and activities and events.
         
      • Regional/Area Office Alliances

    4. Alliance Program Reach
    5. Type of Activity
      (Conference, Training, Print and Electronic Distribution, etc.)

      Number of Individuals
      Reached or Trained

      OSHA and Lamar Alliance Web page on the OSHA Web site

      2,328

      October 13, 2009: Safety Stand Down Focusing on Struck By Accidents in Work Zones
      Georgia Associated General Contractors newsletter

      Data Not Available

      October 19-25, 2009: 2009 Drug-Free Work Week

      (176 Billboards)
      250,000

      November 4, 2009: Georgia Highway Work Zone Safety Stand Down (billboards)

      200,000

      February 23, 2010: American Society Of Safety Engineers, OSHA, to Look at Work Safety Systems during Annual North American Occupational Safety & Health Week
      Daily Fleet newsletter

      Data Not Available

      April 19, 2010: ISSA Joins with ASSE and OSHA to Promote Work Safety During NAOSH Week this May
      ISSAlert newsletter

      Data Not Available

      May 2-8, 2010: 2010 NAOSH Week (billboards)

      300,000

      2009-2010: Partners in Safety NCDOL and Lamar (billboards)

      200,000

      Total

      952,328


  5. Upcoming Milestones

    During the upcoming year, OSHA and Lamar will sign an OSHA and Lamar Alliance renewal agreement and will also continue to speak and exhibit at conferences and seminars, provide training and develop compliance assistance tools and resources. For example, the Alliance will:

    • Support and promote the National Work Zone Safety Awareness Week, April 4-8, 2011.
       
    • Support and promote the 2011 NAOSH Week.
       
    • Serve on the editorial boards for several of the 120 OSHA eTools and Safety and Health Topics pages.
       
    • Develop a Lamar and OSHA Alliance Web page on the Lamar Web site.
       
    • Lastly, OSHA and Lamar will work to renew the Alliance.
       
    Report prepared by: Bill Willson, Program Analyst, Office of Outreach Services and Alliances, December 4, 2010.