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Hispanic Employers and Workers > Success Stories: Hispanic Outreach > Wenner Bread Products
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Success with Hispanic Outreach


State:

New York
   
Company: Wenner Bread Products,
  Bayport, New York
(A VPP Star Employer)
   
Industry: Bakery Products (SIC Code 2051/NAICS Code 311812)
   
Employees: 500 Employees
   
Success Brief:
 
Wenner Bread Products implemented a Safety Management System that addressed language and cultural barriers in its workplace.
 


 
Wenner Bread
Wenner Bread employees on the job
The Problem:

Language and cultural barriers involving the company’s largely Spanish-speaking workforce contributed to on-the-job accidents and injuries. One of the Companies greatest difficulties, before applying for a VPP evaluation, was that all training and information was shared solely through Verbal translation.

The Solution:

Upon applying to OSHA for a Voluntary Protection Program (VPP) evaluation, the company’s management and safety team worked together to introduce employees to a newly created Safety Management System and the principles of VPP. The company first evaluated its employees’ educational levels, job duties, and common injuries, as well as culture and background, and then revised its safety programs and communications materials accordingly.

To better communicate with its numerous Spanish-speaking applicants and employees, the company now conducts separate Spanish-language job interviews and safety orientations for those applicants and new hires with little or no English skills, and makes all educational, operational and regulatory information available in both Spanish and English. The company has also made its written materials simpler to understand in order to accommodate the different educational levels, and it makes sure that Spanish materials are in the appropriate dialects. The company’s daily safety briefings, weekly safety meetings, and weekly safety tips are conducted in both Spanish and English, and medical insurance information booklets are also available in Spanish. Interpreters are provided as needed for employees who require medical appointments to treat work-related injuries.

The company has reduced the cost of this program by utilizing bilingual employees both to translate handouts and manuals, and to serve as interpreters for medical appointments and at workplace presentations, including weekly and monthly safety meetings. These employees are then rewarded with points that lead to prizes. Also, in some cases, employees’ bilingual skills and services have significantly contributed to their achieving promotions within the company.

The Impact:

Since proactively addressing language and cultural barriers in its workplace, the company has experienced a substantial decrease in injuries and illnesses. As a result, in 2003, the company’s overall injury and illness incident rate was 6.6 (compared to 12.7 in General industry), and its Days Away Restricted or Transferred (DART) rate was 5.5 (compared to 8.5 in General Industry). The company has also experienced improved employee relations with its Spanish-speaking employees since the changes were implemented, as well as a significant increase in productivity and product quality.


Source:

Ms. Elisonia Valle (January 2004).
 
 
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